My name is Jarno Bonhof and I’m the owner of CrossFit Amsterdam and head of photography for the Lowlands Throwdown. I used to be a personal trainer at Special Sports Amstelveen and a former fitnessmanager of the first Health City (Toolenburg in Hoofddorp). As a personal trainer my clientele was diverse. I coached famous Dutch artists like Angela Groothuizen, Jeroen van de Boom, Ron Blaauw but I also worked with topathletes like Dutch Boxing champion Barry Groenteman and former Miss Netherlands Sheryl Baas. Heck at one day I was even involved in the TV show "make me beautifull" where I took care of the physical training part of the program...
After 6 years in this business and environment I needed change! So I contacted my friend Steve Cotter (Kettlebell GURU!) who introduced me to CrossFit in New York city back in 2007. The box that made sure that CrossFit was more then love at first sight was called “The Black Box”. They made my experience more then memorable so two weeks of Manhattan sightseeing became 2 weeks of CrossFit for me. I was hooked! … and inspired! All sorts of people (marines, housewives, businessman) with the same mentality! Work Hard and get results! No mirrors, machines or wellness centre stuff, just plain, old, hard training in it’s purest form. No excuses. Just workout as it should be.
My dream, having a box of my own was born in NYC!
When everything was set to go, I knew exactly how it should be, a strong and fit community of people that are for real. People that love to train Hard and to relax Hard. That have a no-nonsense mentality, that are willing to go that extra mile, that love to workout together and have lot’s and lot’s of fun doing so, so we can share our love of our common passion CrossFit! All this combined with a creative and rough/edgy unfiltered style makes us CrossFit Amsterdam. I’m extremely proud of our strong community and our coaching staff! We’re CrossFit Amsterdam! This is our box!